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Why we buy

This category contains 7 posts

Second screen shopping coming up

There’s been a lot of buzz lately on the concept of working with the second screen. This is awesome – and amazing that this is now a reality. Eight years ago when I was working at Carat as Media Innovation Manager we talked a lot about the potential in mixing television with other media as … Continue reading

Real size mannequins in H&M

H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this. A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place … Continue reading

Why do individualists buy the same things?

In the human struggle to define an individual identity we are always confronted with the friction between individualism and the basic fact that the human being is a social animal. In a lecture on Danskernes Akademi (The Danes’ Academy) on DR2 from 2010 the professor of Formal Philosophy Vincent Hendricks talks about why an increasingly individualistic … Continue reading

Consumer trends after the crisis

Even though this TED Talk by the brand strategist John Gerzema is from 2009 it is still highly relevant. We have still not seen the final impact of the financial crisis on consumerism. In a speedy, but inspiring TEDx Talk, he gives his take on four consumer trends being a consequence of the crisis. Four … Continue reading

Moodfilm as lookbook for Han Kjøbenhavn

Describing the new, and third, film from Han Kjøbenhavn as an interactive lookbook is perhaps setting the wrong scene, due to the fact that it is not interactive at all. But framing the approach as a short film or a mood film is actually accurate. In a category unfortunately a bit conventional on the big … Continue reading

Invest where it provides value for the consumers

David Edelman, McKinsey, held a speech in New York in November on the challenges for the new consumer journey. Barry Silverstein has written a very good, short summary. Here’s the short summary on key tasks in the new Consumer Decision Journey. Align – Marketing organizations will need to align their resources with “where consumers spend their … Continue reading

Re-post: A Day in the life of a YMC in Seoul (June 2008)

Working exclusively with the target group young people, mobile phones are an inevitable part of the media landscape. However, unlike what many believe, Danish youths are not that mobile-tech-savvy. This was indeed proven by the Cheil Worldwide seminar I attended on wednesday, along with Pernille and Lisa. Cheil Worldwide has made an interactive exploration of marketing technology among the YMCs … Continue reading