HBO launched this campaign based on check-ins on Foursquare. It is a bit lame and tapping a bit too much into the Game of Thrones popularity. But anyway, I love ice cream and I love Game of Thrones. So why the hell not. And though the competition has just ended you can still use the … Continue reading
There’s been a lot of buzz lately on the concept of working with the second screen. This is awesome – and amazing that this is now a reality. Eight years ago when I was working at Carat as Media Innovation Manager we talked a lot about the potential in mixing television with other media as … Continue reading
Creating campaigns for a better world do not always leave us with the greatest budgets. But often this inspire us to think and create something innovative. But often it demands collaborations and a high level of creative thoughts. It is quite interesting that is is often when we see the most creative result and where … Continue reading
The talented crew at Hello Monday won their 50th FWA for the www.dieselblackgold.com site. A milestone for both Hello Monday and the danish digital industry which is (or should be) proud to have these people among us. Here’s the new site – see full creds on the FWA website They made this little film on Vimeo … Continue reading
H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this. A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place … Continue reading
I stumbled over this great presentation on slideshare offering a great, structured and commented toolbox of free digital research. You need to tweet or share the link to get the full presentation, but it is worth it. Digital Strategy Toolbox – the best 17 free insight tools on the internet They use Holiday in as … Continue reading
Facebook is introducing Graph Search. Looks quite interesting. Sign up for beta trial waiting list here.
We spend a lot of time working on how to strengthen the connection between idea, message, media and situation. To create the right connection where attention is caught in the right situation, combined with a clear message that is easy to decode, is hard work. It is often a struggle where either of the elements … Continue reading
A boy band releasing a single and an interactive Youtube experience as commercial for an italian toilet bowl cleaner? To create surprising adverts can be interpreted in many ways. This one is surprising indeed. Or at least I haven’t seen the connection between chippendale-hot-boy-band-interactive-music-video and toilet cleansing before. Would love to see the creative argumentation. … Continue reading
Pinterest has launched a 30 day event focusing on inspiration for the xmas season. Interesting use of pinterest and could indeed be used for other purposes. It is called 30 days of pinspiration and already covers very diverse sources of inspiration.