Consumer Insights

This category contains 5 posts

Second screen shopping coming up

There’s been a lot of buzz lately on the concept of working with the second screen. This is awesome – and amazing that this is now a reality. Eight years ago when I was working at Carat as Media Innovation Manager we talked a lot about the potential in mixing television with other media as … Continue reading

Real size mannequins in H&M

H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this. A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place … Continue reading

Toolbox of free research

I stumbled over this great presentation on slideshare offering a great, structured and commented toolbox of free digital research. You need to tweet or share the link to get the full presentation, but it is worth it. Digital Strategy Toolbox – the best 17 free insight tools on the internet They use Holiday in as … Continue reading

Why do individualists buy the same things?

In the human struggle to define an individual identity we are always confronted with the friction between individualism and the basic fact that the human being is a social animal. In a lecture on Danskernes Akademi (The Danes’ Academy) on DR2 from 2010 the professor of Formal Philosophy¬†Vincent Hendricks talks about why an increasingly individualistic … Continue reading

Consumer trends after the crisis

Even though this TED Talk by the brand strategist John Gerzema is from 2009 it is still highly relevant. We have still not seen the final impact of the financial crisis on consumerism. In a speedy, but inspiring TEDx Talk, he gives his take on four consumer trends being a consequence of the crisis. Four … Continue reading