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Advertising, Creative

Have a WiFi break. Have a KitKat

KitKat launched a campaign contradicting the “always-on” trend with the counter-trend of being unplugged. This campaign is using technology in an unexpected way – and spot on the KitKat brand. This is truly a strong brand idea.

Great work by JWT Amsterdam!

Source: Amsterdam Ad Blog

Skærmbillede 2013-02-01 kl. 15.27.45

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