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Advertising, Creative, Inspiration, Media

Brilliant use of contextual advertising

We spend a lot of time working on how to strengthen the connection between idea, message, media and situation. To create the right connection where attention is caught in the right situation, combined with a clear message that is easy to decode, is hard work. It is often a struggle where either of the elements ends up being over or under prioritized.

But sometimes magic happens and respect must be given. So here we go. I think this is a simple solution and it is simply brilliant.

Coop Konsum

Coop 02

Creds to (thanks to The Ad Collector):

Agency: Lowe Brindfors Stockholm, Sweden
Account Supervisors: Maria Lundvall & Annika Pettersson
Art Directors: Jörgen Lindström & Patrick Waters
Copywriters: Björn Colliander & Steffan Ryberg
Creative Director: Johan Nilsson
Typographers: Fredrik Holmberg & Bengt Berzelius

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