A boy band releasing a single and an interactive Youtube experience as commercial for an italian toilet bowl cleaner?
To create surprising adverts can be interpreted in many ways. This one is surprising indeed. Or at least I haven’t seen the connection between chippendale-hot-boy-band-interactive-music-video and toilet cleansing before. Would love to see the creative argumentation. Must have been quite creative in itself.
But then again, they caught my attention, and can’t remember last time I watched a toilet cleansing advert in full length. Twice.
Would you flush them?
The Balls Dream Band – boy band concept is developed by TBWA, Italy. The client is Henkel with the product Bref toilet bowl cleaner. (Full creds on Great Ads Blog)
Thanks to Miriam Plon Sauer for the amazing link 😉