Just sharing one of my favorites from Cannes 2013. Simple message. Well executed. See more executions and creds at I believe in Advertising
HBO launched this campaign based on check-ins on Foursquare. It is a bit lame and tapping a bit too much into the Game of Thrones popularity. But anyway, I love ice cream and I love Game of Thrones. So why the hell not. And though the competition has just ended you can still use the … Continue reading
It is quite rare to see campaign cases from twitter, so I just want to share this one. Though I guess the Beyonce endorsement and real benefits contributed a lot to the results.
Socialbakers made a quick survey analyzing 1000 Facebook Pages in when the reach of posts where made. And the results showed the Facebook is working pretty much real-time. 50 % of post reach were made in 30 minutes. Visit Socialbakers to see the case.
There’s been a lot of buzz lately on the concept of working with the second screen. This is awesome – and amazing that this is now a reality. Eight years ago when I was working at Carat as Media Innovation Manager we talked a lot about the potential in mixing television with other media as … Continue reading
Creating campaigns for a better world do not always leave us with the greatest budgets. But often this inspire us to think and create something innovative. But often it demands collaborations and a high level of creative thoughts. It is quite interesting that is is often when we see the most creative result and where … Continue reading
The talented crew at Hello Monday won their 50th FWA for the www.dieselblackgold.com site. A milestone for both Hello Monday and the danish digital industry which is (or should be) proud to have these people among us. Here’s the new site – see full creds on the FWA website They made this little film on Vimeo … Continue reading
H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this. A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place … Continue reading
Camp Nectar wanted to prove the freshness and real-fruitness of their products and as a proof of concept they launched this campaign, which is more an experiment than really a campaign. Real fruits grown and sold in the shape of the packaging. See the full case on Pop Up City. Packaging is a key part … Continue reading
KitKat launched a campaign contradicting the “always-on” trend with the counter-trend of being unplugged. This campaign is using technology in an unexpected way – and spot on the KitKat brand. This is truly a strong brand idea. Great work by JWT Amsterdam! Source: Amsterdam Ad Blog
Agencies really need some agencies to help them communicate. Some of the worst websites, presentations and pay-offs are located in the agency business. It is sad – and fun. This guy created a tumblr to showcase some of the worst crap out there… It’s funny. Really. Visit Agency Wank
Interesting collaboration between Google Maps and Audi – and a pretty neat video.
I stumbled over this great presentation on slideshare offering a great, structured and commented toolbox of free digital research. You need to tweet or share the link to get the full presentation, but it is worth it. Digital Strategy Toolbox – the best 17 free insight tools on the internet They use Holiday in as … Continue reading
Facebook is introducing Graph Search. Looks quite interesting. Sign up for beta trial waiting list here.
Advertising blogs often publish lists of great outdoor. Outdoor is indeed a great medium for showcasing creativity due to the simplicity and possibilities in creating at great combination of media usage and message/content adding to the holistic creative output. But many of these show the same executions and it is rare to find new ones. … Continue reading
In the human struggle to define an individual identity we are always confronted with the friction between individualism and the basic fact that the human being is a social animal. In a lecture on Danskernes Akademi (The Danes’ Academy) on DR2 from 2010 the professor of Formal Philosophy Vincent Hendricks talks about why an increasingly individualistic … Continue reading
We spend a lot of time working on how to strengthen the connection between idea, message, media and situation. To create the right connection where attention is caught in the right situation, combined with a clear message that is easy to decode, is hard work. It is often a struggle where either of the elements … Continue reading
A boy band releasing a single and an interactive Youtube experience as commercial for an italian toilet bowl cleaner? To create surprising adverts can be interpreted in many ways. This one is surprising indeed. Or at least I haven’t seen the connection between chippendale-hot-boy-band-interactive-music-video and toilet cleansing before. Would love to see the creative argumentation. … Continue reading
Pinterest has launched a 30 day event focusing on inspiration for the xmas season. Interesting use of pinterest and could indeed be used for other purposes. It is called 30 days of pinspiration and already covers very diverse sources of inspiration.
Even though this TED Talk by the brand strategist John Gerzema is from 2009 it is still highly relevant. We have still not seen the final impact of the financial crisis on consumerism. In a speedy, but inspiring TEDx Talk, he gives his take on four consumer trends being a consequence of the crisis. Four … Continue reading
I am very proud to be Patron of SAMS, the Danish Student Organization of Media and Communication Students in Denmark. I am proud to have been chosen. But I am even more proud of the students driving this amazing initiative – well organized, successful and innovative – all by themselves. And in the light of … Continue reading
How can we make the customers check-in on Facebook at our venues, stores or activities? In an era with focus on NPS we struggle to find the key to make the consumer talk about our brand. Many brands struggle with the conflict that, even the consumers that are positive about “would recommend to others” in … Continue reading
I can almost see the brief: The new Sony Xperia is waterproof. We want to tell people that it is really true. You could make so many different executions on this – and people would still not really believe that it is truly waterproof. At least not all of us who had “waterproof” watches in … Continue reading
Just need to introduce two of my favorite “This is not really a good day, but I need to be in a good mood for the next meeting”-tools. Say hello to Tiny Art Director and Indexed. Indexed: witty, clever and insightful blog with small office-style drawing of… anything. Modern office philosophy. http://thisisindexed.com And next, The … Continue reading
Describing the new, and third, film from Han Kjøbenhavn as an interactive lookbook is perhaps setting the wrong scene, due to the fact that it is not interactive at all. But framing the approach as a short film or a mood film is actually accurate. In a category unfortunately a bit conventional on the big … Continue reading
Being patron of the SAMS-association I have the pleasure of being invited to write a column to their magazine SAMSON. This is a great honour. SAMSON is a publication with great content and big ambitions. This editions theme was Media and Sports as prequel to this summer’s many sport events. I chose to write a … Continue reading
Not much to say on this. Just love it. Kyrie Irving dressed as Uncle Drew is kicking ass at a local basketball court. A lot of debate going around on if it is true or fake? Either way, the idea and execution is demanding attention. 5 bio + views on Youtube.
Brené Brown: Listening to shame And here’s the original vulnerability speech which made her famous. Admitting publicly that she had a breakdown during her research. Brené Brown: The power of vulnerability (Credits to TED.com for all of it)
This exciting project by Googles takes some of the worlds most iconic ads into a new world of technology. Really exciting both to see the ads and hear the grand old men (and woman) of advertising explain their ideas and see them react to the new possibilities technology adds as a whole new layer to … Continue reading
Making communication relevant must be one of the biggest challenges in creating effective communication today. But what is relevance? Is it to be entertaining, educating, delivering value or services to the recipients? Either one it is important to discuss why the consumers should bother giving us their time and money. Working with brand planning … Continue reading
There is a concept in communication theory which gets too little attention when we plan campaigns. It is the concept of self-efficacy. Closely related to empowerment, but still different. I first met the concept while studying the 13 steps of the communication process outlined by McGuire, where the step of self-efficacy was analyzed as an … Continue reading
It is true, that the SuperBowl is not only one of the biggest sports events in the media, but also the framing for the unofficial television advertising World Cup. But how is creativity and production value holding up in the outskirts of the economic crisis? Is this the place to give it all you’ve got? … Continue reading
David Edelman, McKinsey, held a speech in New York in November on the challenges for the new consumer journey. Barry Silverstein has written a very good, short summary. Here’s the short summary on key tasks in the new Consumer Decision Journey. Align – Marketing organizations will need to align their resources with “where consumers spend their … Continue reading
Just saw this great case on the Guardian, where the british company Captive Media has developed a technology to transform the urinal to a true gaming zone. You can actually afterwards post your results to twitter or Facebook. Captive Media has based this on an insight into how difficult is is for brands to gain … Continue reading
When looking at re-posts earlier today I fell over a post from four years ago talking about behavioral targeting. People were very concerned about web companies gaining access to personal data. That raised the discussion on the benefits and risks of the web being personal. Four years after it seems as the discussion is almost … Continue reading
Everyboby is talking about ARG’s these days, and it is pretty interesting following how these get more sofisticated and challenging. But there is one, which I haven’t seen or heard about in Denmark at all, and given the complexity and quality of the content I was wondering why nobody’s been talking about it here. The … Continue reading
While traveling a lot lately I have had the time to read some wonderful books, and will try to share some good thoughts and quotes here. Took three very different books with me to London and all though the Paul Arden “God explained in a taxi ride” and Advertising Age’s “Madison and Vine” were some … Continue reading
When closing down my old blog I found it hard to say goodbye to some of the more interesting posts from the past. So as a tribute to my old blog I launch this blog with re-posts of my old favorites.
This will be short. I don’t think the world needs another planning blog. But I need it. On the 28th of august 2006 I started blogging for the first time on “In search of media innovation”, and shortly after continued on “Channel 8000 – unleash curiosity planning” which where alive and kicking until the summer … Continue reading