There is a concept in communication theory which gets too little attention when we plan campaigns. It is the concept of self-efficacy. Closely related to empowerment, but still different. I first met the concept while studying the 13 steps of the communication process outlined by McGuire, where the step of self-efficacy was analyzed as an … Continue reading
David Edelman, McKinsey, held a speech in New York in November on the challenges for the new consumer journey. Barry Silverstein has written a very good, short summary. Here’s the short summary on key tasks in the new Consumer Decision Journey. Align – Marketing organizations will need to align their resources with “where consumers spend their … Continue reading
Everyboby is talking about ARG’s these days, and it is pretty interesting following how these get more sofisticated and challenging. But there is one, which I haven’t seen or heard about in Denmark at all, and given the complexity and quality of the content I was wondering why nobody’s been talking about it here. The … Continue reading
When closing down my old blog I found it hard to say goodbye to some of the more interesting posts from the past. So as a tribute to my old blog I launch this blog with re-posts of my old favorites.
This will be short. I don’t think the world needs another planning blog. But I need it. On the 28th of august 2006 I started blogging for the first time on “In search of media innovation”, and shortly after continued on “Channel 8000 – unleash curiosity planning” which where alive and kicking until the summer … Continue reading
