There’s been a lot of buzz lately on the concept of working with the second screen. This is awesome – and amazing that this is now a reality. Eight years ago when I was working at Carat as Media Innovation Manager we talked a lot about the potential in mixing television with other media as … Continue reading
Creating campaigns for a better world do not always leave us with the greatest budgets. But often this inspire us to think and create something innovative. But often it demands collaborations and a high level of creative thoughts. It is quite interesting that is is often when we see the most creative result and where … Continue reading
The talented crew at Hello Monday won their 50th FWA for the www.dieselblackgold.com site. A milestone for both Hello Monday and the danish digital industry which is (or should be) proud to have these people among us. Here’s the new site – see full creds on the FWA website They made this little film on Vimeo … Continue reading
H&M in sweden gained massive response on the internet after launching their new underwear mannequins – in sizes we aren’t used to see in stores like this. A womens rights facebook page distributed the picture with thousands of likes, shares and comments instantly. So much goodwill by just connecting with the target in a place … Continue reading
Camp Nectar wanted to prove the freshness and real-fruitness of their products and as a proof of concept they launched this campaign, which is more an experiment than really a campaign. Real fruits grown and sold in the shape of the packaging. See the full case on Pop Up City. Packaging is a key part … Continue reading
KitKat launched a campaign contradicting the “always-on” trend with the counter-trend of being unplugged. This campaign is using technology in an unexpected way – and spot on the KitKat brand. This is truly a strong brand idea. Great work by JWT Amsterdam! Source: Amsterdam Ad Blog
Agencies really need some agencies to help them communicate. Some of the worst websites, presentations and pay-offs are located in the agency business. It is sad – and fun. This guy created a tumblr to showcase some of the worst crap out there… It’s funny. Really. Visit Agency Wank
Interesting collaboration between Google Maps and Audi – and a pretty neat video.
I stumbled over this great presentation on slideshare offering a great, structured and commented toolbox of free digital research. You need to tweet or share the link to get the full presentation, but it is worth it. Digital Strategy Toolbox – the best 17 free insight tools on the internet They use Holiday in as … Continue reading
Facebook is introducing Graph Search. Looks quite interesting. Sign up for beta trial waiting list here.