This exciting project by Googles takes some of the worlds most iconic ads into a new world of technology. Really exciting both to see the ads and hear the grand old men (and woman) of advertising explain their ideas and see them react to the new possibilities technology adds as a whole new layer to creating great advertising.
Lots of material available on the website: projectrebrief.com
Introduction to Project Re:Brief
Re:Brief – Coca-Cola – Hilltop by Harvey Gabor
Re:Brief – Volvo – Drive it like you hate it by Amil Gargano
Avis – We try harder – is not yet available
Alka-Seltzer – I can’t believe I ate the whole thing – is not yet available